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Chemical Engineer Turned Cake Maker

“But their cakes were so well-received by their friends that Aaron and Elaine decided to sell them to customers.” ~ Yip Jieying, 8 Days


It seems as though what started out as an interest turned into a business as the job market changed, perhaps adapting to family life changes and maybe embracing one’s #values and utilising one’s #motivated_skills.

“My business is running in an ever-ready mode. I’ve an engineering mind, so I have been focusing on how to improve things.” ~ Aaron Lee.


It is hard work but he does put aside time for family everyday too. Wonder what his 2 primary drivers are - inner awareness / spiritual, social, power, economic, artistic or knowledge?


Read more about this inspiring story published in 2020 on 8 Days.


Upcakes.sg has since added Chocolate Chip Mint Cake to their menu. And the MSW Durian Chocolate Cake looks fab. My birthday is coming...hint...hint...

linktr.ee/TheJosephCompany


Chocolate cake image by 俊哉 佐伯 from Pixabay

Im_possible image by Gerd Altmann from Pixabay

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